Only ALDI cloud computing is cheaper

German discount supermarket chain data centers?

Why not?

Germany’s richest man takes on Big Tech – Supermarket billionaire Dieter Schwarz is investing billions in his cloud company, Schwarz Digits, to rival Google, Microsoft and Amazon.

When Bernd Wagner walks through his new company’s headquarters, he can barely contain his enthusiasm. He starts rattling off figures like “seven times as much steel as was used to build the Eiffel Tower” or “cables stretching all the way to Naples…”

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