And now we know why.
It was staged by Hasselblad so it could get $910,400 for its “moon camera” at a Vienna auction last Saturday.
Most of the cameras that the Apollo astronauts used on the lunar surface were left there to reduce the weight of the moon-rock-laden returning spacecraft. Evidence exists however, for at least four of the Hasselblads to have been brought back to Earth.
Observing Hermann 
Next they’ll be selling a colonoscopy camera that’s been to Uranus….
Except that it has a different lens. Oh yes, and the body has been changed (not your’s, the camera’s), butt (sic!) the Reseau plate has the number 69 😉