“Has the climate change brand been ruined?”

I’d say yes. At least when it comes to films and documentaries, it seems. It’s just like way too “bo-ho-horing” to make it at the box office.

Climate

It (“An Inconvenient Truth”) made a ton of money which made some people think that suddenly the topic was unboring. Which produced a spate of climate documentaries that were all boring, and eventually resulted in an Oscar-nominated documentary filmmaker friend saying to me they all blend together — all the same shots of melting glaciers, polar bears, carbon emissions … blah, blah, blah. By 2008 another friend was at a gathering of indy film distributors in which they were saying, “no more environmental documentaries!”, there’s no audience for them. And by 2010 a producer friend of mine said, “Even the Green Channel doesn’t want “green programming…”

Climate definitely interests the climate crowd at some science magazines, talks or blogs. Some blogs are amazing. They will post one comment about one graph of temperature records from tree rings and get over a thousand comments. Which is boredom so purified and crystalized it’s in an unadulterated form that could make even a robot want to commit suicide.

Global Boring is a term used to describe the widely accepted scientific conclusion that the world is getting progressively less and less interesting, and will ultimately become so incredibly dull it will no longer be able to support human life.