And it smells funny, too. But that’s not all that out of the normal in Berlin, come to think of it.
Adidas has some new sneakers that aren’t just made for walking—they’re for taking public transport, too. The German clothing giant has struck a deal with the Berlin transit authority, BVG, in which Adidas will sell 500 pairs of sneakers that have year-long 2018 tickets sewn into them. An annual BVG ticket for zones A and B, which cover everything within the capital’s borders, costs €761 ($930). The EQT Support 93/Berlin shoes, however, cost just €180.
The cool thing, I think: Now when the BVG bus is late (and it will continue to be late, don’t worry) you can run to work and most likely get there faster, too.
“Most buyers will put the sneakers in a showcase and not travel with them.”