Hey, Your Bus Ticket Is Untied

And it smells funny, too. But that’s not all that out of the normal in Berlin, come to think of it.

Ticket

Adidas has some new sneakers that aren’t just made for walking—they’re for taking public transport, too. The German clothing giant has struck a deal with the Berlin transit authority, BVG, in which Adidas will sell 500 pairs of sneakers that have year-long 2018 tickets sewn into them. An annual BVG ticket for zones A and B, which cover everything within the capital’s borders, costs €761 ($930). The EQT Support 93/Berlin shoes, however, cost just €180.

The cool thing, I think: Now when the BVG bus is late (and it will continue to be late, don’t worry) you can run to work and most likely get there faster, too.

“Most buyers will put the sneakers in a showcase and not travel with them.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: