365/24 = 24/7/365

Or 15.20833333333333, if you prefer.

Berlin

And here you thought my math was bad. And it is. But Berlin’s tourism experts seem to be even worse at it because their new slogan just does not add up at all: 365/24. At least it doesn’t for the numerous people around town making fun of it these days.

It is supposed to imply that Berlin is a way cool place that never closes, of course, but a lot of citizens here don’t really see it that way. Lots and lots of stuff and places that never close are broken/closed/being rebuilt here all the time and it is not at all uncommon to wait around way more than 365/24 for them to open up again. And they aren’t impressed with the slogan’s lack of originality, either.

And while we’re at it (laughing at Berlin, I mean), there’s a new book out that’s got a number in its slogan, too. It’s called “111 Reasons to Hate Berlin.” Here is one of them that all Berliners love, I mean hate: Whether in the summer heat, the snow, the rain or even if it’s just an uneven hour of the day, the S-Bahn craps out along the entire line.

“Berlin ist nicht nur scheiße. Es ist noch scheißer, als es mal war. Und das muss man erst mal schaffen. Berlin gibt Scheiße eine ganz neue Definition.”

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2 responses

  1. What is the greatest beauty of Berlin, I was once asked at Charlie`s Checkpoint?
    My answer was: “The Bus to Bavaria.”

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