“It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a beer.”
Germans Are Going Off Beer. That’s Forcing Brewers to Adapt or Go Bust.
More young people are steering clear of alcohol. The deepening cultural shift has spawned an epidemic of brewery closures.
Alcohol consumption in Germany has been sliding for decades. But the sudden, accelerating drop has caught brewers and bar owners by surprise. Out of approximately 1,500 breweries in Germany, more than 50 have closed in the past year.
Observing Hermann 