The Perfect Storm?

Inflation is up. Beer sales are down.

Let’s party!

German inflation levels exceed 3% for first time since 2008 – It’s the first time since the 2008 global financial crash that inflation in Germany has reached such levels.

German beer sales in this year’s first half were 2.7% lower than a year earlier, dragged lower by closures of bars and restaurants that stretched through winter and into spring, official data showed Friday.

We Can’t Leave It For The Enemy

It’s your typical German scorched-earth strategy. Or scorched-throat stategy, in this case.

And drinking alcohol would only lead the Taliban to commit violence or something.

Germany to ship army beer home from Afghanistan – Germany has announced it will fly more than 22,500 litres of beer home from Afghanistan, as Nato forces prepare to withdraw.

Bavarians Test Positive For Beer

Sort of.

But there’s a Helles at the end of the tunnel.

Bavarians were able to enjoy a tall beer in the spring sun Monday in several areas, as some outdoor beer gardens reopened in the southern German state.

Bavaria had an overall seven-day average rate of increase of 119.5 new cases of COVID-19 per 100,000 people, but areas below 100 cases per 100,000 were allowed to reopen their iconic beer gardens.

What? No Ten Euro Beer This Year?

And no Wiesn-Madl? Now we know this is getting serious, folks.

Oktoberfest

Germany cancels Oktoberfest beer festival due to coronavirus – Germany’s Oktoberfest, the world’s largest folk festival, where revellers from all over the world gather to swig large quantities of beer, has been cancelled due to the coronavirus crisis, the southern state of Bavaria said on Tuesday.

Endgültiges Aus für die Wiesn 2020!

Brewed In Accordance With The Rassenreinheitsgebot?

Oops. Not racial purity, I meant of course Germany’s Reinheitsgebot or beer purity law.

Purity

Nazi-branded Beer Sells Out at German Drinks Store – Thuringia police have already established the brand itself is legal.

Images were circulating on German social media on Friday showing a Nazi-branded beer for sale in a drinks store in the eastern state of Saxony-Anhalt.

The images showed bottles labelled with the name “Deutsches Reichsbraeu,” or German Reich Brew, in a font favored by the Nazis on sale for 18.88 euros.

The numbers 1 and 8 correspond to the second and eighth letters of the alphabet – the initials of Adolf Hitler. The 88 stands for “Heil Hitler.” The new beer brand was announced online at the beginning of the year by a well-known right-wing extremist from the neighbouring state of Thuringia.

Eine Konsequenz gibt es bereits für den Getränkemarkt: Der Franchise-Geber kündigte die Zusammenarbeit mit dem Eigentümer des Geschäfts am Morgen nach eigenen Angaben auf.

German Of The Day: Andere Länder Andere Sitten

That means other countries other customs.

Vatertag

Finally, a holiday for the rest of us.

German Oddity 391. Only in Germany is Vatertag or Father’s Day commemorated by hordes of oddly dressed men pulling little wooden wagons overloaded with beer and snaps through wooded areas (or right through the middle of your town) roaring and swearing and pissing all over the place until they vomit on themselves and pass out but not before having called their wives to pick them up and drag them back home again.

Isn’t Anyone Going To Do Anything About This?

The great German beer crisis? Demand is falling, people. And I can only drink so much on my own.

Beer

Demand is falling in a country where there are more than 6,000 different brands of beer. The theory goes that you could drink a different one each day for more than 16 years without having to taste the same one twice. In fact, today fewer Germans regularly drink beer at all. Since the early 1990s, domestic consumption has dropped by more than a quarter. Consumption per head peaked in 1976 and has been falling ever since. The result has left mass-market brewers suffering from overcapacity and fighting a long-running price war. More than two-thirds of all the beer sold in supermarkets is offered at a discount.

“How is it that one of the world’s biggest export nations, and one so obsessed with beer quality, fails to woo international drinkers?”

Today The Bottles, Tomorrow The Cans…

Germany marches on. It must. Even though Germans don’t like beer cans very much.

Beer

Germany running out of beer bottles as heatwave fuels demand – The situation is so acute that one local brewer has issued an emergency appeal to drinkers, calling for them to return their empties.

“We need your help!” the Moritz Fiege brewery in the city of Bochum wrote on Facebook. “Great weather + great beer = serious thirst. The catch: although we regularly buy new bottles, we’re running out. So before you go on your summer holiday, please be sure to return your Moritz Fiege empties to your local off license. Make your motto: first the empties, then the holiday!”

“This issue is causing an industry-wide drama.

German Of The Day: Bekömmlich

That means easily digestible, wholesome, beneficial to your health.

Beer

And these are bad things to call beer, a German court has ruled – even though bekömmlich also implies tastiness. Thanks, judge. Chalk another one up to political correctness.

The German Federal Court of Justice upheld a lower court finding that the word could not be used in advertisement for beverages containing more than 1.2 percent alcohol.

The German court said bekoemmlich, which does not have a direct English translation but would be something akin to “wholesome”, described more than the taste of the beer.

When used to describe food, it means that the product is easily absorbed and tolerated by the digestive system even alongside long-term consumption, the court said, adding that beer sometimes did cause health problems.

“The term ‘bekoemmlich’ is understood by the relevant public to mean ‘healthy’, ‘beneficial’ and ‘digestible’,” the court said.