As reported earlier, Germans themselves will be the first to admit that, when it comes to entrepreneurship, they have a “crotchety, over-critical culture, with its fear and condemnation of failure,” but it is what it is and they are what they are.
There’s even a saying/joke here that goes “anything in Germany that is not expressly permitted is forbidden.” Take electric cars, for example. Their production may not be expressly forbidden but the German automobile industry is doing its damnedest to pretend like they don’t exist. One could say this has more to do with “never touch a running system” (this industry still makes piles of money) but it really gets down to being crotchety again. They’re missing the boat and they know it.
Concern is rising in Europe’s automobile heartland about the economic impact of the industry’s move to electric vehicles from gasoline-powered cars.
Officials and executives in Germany fear the country’s big car companies and rich ecosystem of suppliers and service providers are insufficiently prepared for the transition, and that their leadership may not be assured in an electric-car world, threatening jobs, tax revenue and even growth.
Assembling electric cars isn’t as complex or labor intensive as making traditional vehicles and relies partly on imported technology. At the same time, China has made rapid forays in electrification and is shaping up as a potentially formidable competitor in the field.
The trepidation is particularly acute in the city of Stuttgart, hub to one of the country’s biggest automotive clusters at the heart of the nation’s dynamic south. It comes as Europe’s largest economy is showing signs of weakness amid a chill in global trade.
“The greatest catastrophe would be if the industry fell asleep at the wheel. It is crucial for jobs that companies like Daimler make a massive push into this technology and build locally.”