Vegan Meat?

Is that like… Clearly confused? Passive aggressive? Least favorite? Pretty ugly?

Meat

Only oxymorons at Berlin’s Green Week talk that way. No open secret.

International Green Week has been running in Berlin since 1926, showcasing innovation in food and agriculture industries to 400,000 visitors a year. In celebration of Green Week, German news publication BR24 featured a segment on vegan meat startup AMIDORI.

AMIDORI is the name behind upcoming vegan line M¡dori, who specialise in meat-alternatives made from pea protein. Their products contain 25-35% protein, with just 2-4% fat. The line includes stripes, sticks and Crunchlets of ‘meat’, as well as food resembling pulled pork and mince.

Grüne Woche – Großes Gedränge und kaputte Rolltreppen.

Misleading AND Unsettling

That’s what German agriculture minister Christian Schmidt thinks about food names like “vegetarian schnitzel” and “vegan curry sausage.” He even thinks that names like these should be banned because they mislead and unsettle the public.

Wurst

And I almost agree – those two names unsettle me, for one. Only what do you do about all those other weird traditional German food names out there already? You know, like Leberkäse (liver cheese – neither liver nor cheese inside), Teewurst (tea sausage – no tea), Bierschinken (beer ham – no beer), Baumkuchen (tree cake – no tree), Armer Ritter (poor knight – no knight, poor or otherwise) and Amerikaner (there sure the hell better not be any Americans in there!)? I mean, how misleading and unsettling is that? Let’s cut our loses and call the whole thing off, Herr Minister Schmidt.

Niemand dürfe „bei diesen Pseudo-Fleischgerichten so tun, als ob es Fleisch wäre“, forderte Schmidt.