That means re-educate.
And that’s what the “framing” expert at Germany state TV “Channel One” (ARD) has advised its employees to do. Viewers are in dire need of re-education.
Her secret “framing manual” indicates that the ARD is at war with its critics and private television channels alike, disruptive elements who refer to the ARD as “state TV,” criticize “compulsory fees” (they’re not compulsory, they’re a show of solidarity!) and “question the ARD’s relevance.” Gee, I guess she means me, too.
These disruptive elements don’t understand that the ARD is “guided by moral principles” and its own “moral necessity for social interaction” and not, like them, motivated by profit. The ARD doesn’t have to be motivated by profit, people. All Germans get taxed for this state supported media bias whether they’re viewers or not.
Isn’t that a nice smirk? Big Sister is watching. She wants you all to keep on watching, that is.
Die Arbeit der ARD, so heißt es, sei „von moralischen Prinzipien getragen“, überzeugt von der eigenen „moralischen Notwendigkeit für das gesellschaftliche Miteinander“ – während die „medienkapitalistischen Heuschrecken“ des Privat-TV nur dem Profit dienen würden.