The great German beer crisis? Demand is falling, people. And I can only drink so much on my own.
Demand is falling in a country where there are more than 6,000 different brands of beer. The theory goes that you could drink a different one each day for more than 16 years without having to taste the same one twice. In fact, today fewer Germans regularly drink beer at all. Since the early 1990s, domestic consumption has dropped by more than a quarter. Consumption per head peaked in 1976 and has been falling ever since. The result has left mass-market brewers suffering from overcapacity and fighting a long-running price war. More than two-thirds of all the beer sold in supermarkets is offered at a discount.
“How is it that one of the world’s biggest export nations, and one so obsessed with beer quality, fails to woo international drinkers?”
And a lot of customers are cross at the big German discounter Lidl these days for doing just that: Airbrushing out crosses on their products. It’s like Lidl crossed a red line here or something. And now they’re caught in the crossfire. I guess you could say they forgot to dot their i’s and cross their t’s.
First it was a number of Greek products last month and now its Italy’s turn. And why is Lidl doing this? Apparently “to observe religious and political neutrality.” They promised to stop doing this after last month’s airbrushing incident, however. I guess they forgot to cross their heart and hope to die.
Well I, for one, certainly want my moussaka to remain religiously and politically neutral but maybe this is taking it just a wee bit too far.
Damals erklärte Lidl, dass ein derartiger Eingriff dazu diene, die religiöse und politische Neutralität einzuhalten. Nun fehlen auf Lidl-Werbefotos in Italien erneut die Kirchenkreuze.
That means deceptive packaging. And it’s not just in politics either, folks.
Lots of products get packaged deceptively over here, too. Take these chips, for instance. You get 25 grams less product for the same not-all-that-low price!
Can’t wait to see who wins “Mogelpackung 2016.” The competition never sleeps.
Zu dieser Wahl ruft die Verbraucherzentrale Hamburg auf, die das ganze Jahr über Beispiele für versteckte Preiserhöhungen gesammelt hat. Das Prinzip ist stets das gleiche: In einer Packung ist weniger drin, aber der Preis bleibt unverändert.