New properties of the Schulz effect have been discovered by political scientists in Germany.
Similar to the Doppler effect, the Schulz effect is also characterized by a a distinct change of pitch (in this case hype) heard when the media vehicle (in this case Schulz himself) sounds its horn when approaching, passing and then receding from the observer (preferably forever). You can hardly hear a sound from him these days, in other words. And this is a good thing.
Der Hype um Martin Schulz lässt nach, die CDU liegt in Umfragen vor der SPD, die Mehrheit in NRW wackelt. Noch muss sich Schulz nicht sorgen, aber was ist da passiert?