German Of The Day: Mediale Erfindung

That means medial invention. Take the Schulz effect, for instance. Please.

Schulz

Remember the good old days when medial inventions used to last for years? You know, things like Waldsterben (the dying of the woods) or Rinderwahn (mad cow disease)? Now you’re lucky if you can get three months out of one (the Schulz effect, for instance, was created and released from the laboratory just this past February and officially died yesterday).

I dunno, I think it’s this young whippersnapper snowflake generation these days with all their wall-to-wall social media and instant gratification issues. No respect, I tell you. Well, kids, each generation gets the medial invention it deserves so this one’s for you. And you have no one else to blame but yourselves. Three months. Pitiful.

In February, Social Democratic chancellor candidate Martin Schulz was riding a wave of popularity. Now, his party has lost two state elections in a row and another state vote is looming on Sunday. Can he get his campaign back on track?

Alles ist Albigs Schuld – finden Schulz und die Bundes-SPD.

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3 responses

    • Unqualified man, dear Hermann! Better to take the Power-Woman known as die Kraft-Frau, who will also apply that world famous Schulz Effekt or better -Defekt in the coming election.

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