That means deceptive packaging (smaller amounts of a product for the same price). Or shrinkflation, if you prefer.

Forget Inflation. Shrinkflation Is Sparking Fury in Germany – German shoppers are getting increasingly angry at attempts to hike goods prices by stealth.

While so-called shrinkflation — where the cost of a product stays the same though its size declines — isn’t a new phenomenon, consumer-protection authorities in Europe’s top economy are being inundated by complaints.