That means to airbrush out.

And a lot of customers are cross at the big German discounter Lidl these days for doing just that: Airbrushing out crosses on their products. It’s like Lidl crossed a red line here or something. And now they’re caught in the crossfire. I guess you could say they forgot to dot their i’s and cross their t’s.

First it was a number of Greek products last month and now its Italy’s turn. And why is Lidl doing this? Apparently “to observe religious and political neutrality.”  They promised to stop doing this after last month’s airbrushing incident, however. I guess they forgot to cross their heart and hope to die.

Well I, for one, certainly want my moussaka to remain religiously and politically neutral but maybe this is taking it just a wee bit too far.

Damals erklärte Lidl, dass ein derartiger Eingriff dazu diene, die religiöse und politische Neutralität einzuhalten. Nun fehlen auf Lidl-Werbefotos in Italien erneut die Kirchenkreuze.